We get asked "what's the deal with your T-shirts?" all the time. So here is the deal.
T-shirts are a love-em or hate-em item for runners. At Silver Circle Sports Events, we look at T-shirts differently. T-shirts should be worn as a display of an accomplishment. Whether its a 140.6 mile triathlon you trained a year for or a mud run you did with your kids, its all about the memories created.
We are also athletes and don't appreciate a two bit shirt that is thrown in as an afterthought. Therefore, we spend a lot of time on designs and provide a high quality shirt. You know, the kind that doesn't rub you in all the wrong areas. That means we have longer lead times and much higher costs.
Trying to forecast participant registration after our t-shirt lead time is slightly easier than predicting the weather, but only slightly. The result is thousands of surplus shirts at the end of the year stacked in our warehouse. We find that wasteful and frankly not very earth friendly.
Because of the lead time, cost and wastefulness we set a date that participants must register by in order to receive a shirt. In addition, we give participants the option of opting out of a t-shirt and receiving a discount. Its a win win for the planet, you get a cool t-shirt or you save a few bucks. So its not the traditional model, but hey we aren't filling landfills with surplus running shirts.
But don't fret buckaroo, we always order extra shirts. Those shirts are available after the race on a first come first serve basis.
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